DeCantillon Films already has a few films on their account. With their new Upon The Edge feature they wanted to reach even higher, so they asked for our input on the 'visual flavours'. We created branding and assets for the film, and improved the company visuals too.
The logo for the feature film was composed to portrays vulnerability of a moment. The letter spacing and layout was to symbolise how any situation can suddenly fall apart.
The colours are inspired by theatre colour palettes as this is where the film is set.
Before promoting the movie, DeCantillon Films wanted to focus on the fact that it was shot during the COVID-19 pandemic. The idea with the graphics was to introduce the crew in the form of custom caution signs that were designed adequately to symbolise a particular member of the crew.
There were a few versions for the film logo pitched to discuss which symbolism the company wanted to choose; a possibility for a moment to crumble, the shakiness of a moment in a sudden situation, or dimension of a moment.
During post-production, DeCantillon Films changed their logo and needed an ident. AimVisia applied motion to the new identity in a slow and progressive style but with an impactful finish. The directors liked the progressive build up as it matches the 'rise together' ethos of the company.
SOCIAL MEDIA GRAPHICS
While the film was in post-production, Christmas was approaching and their social media needed some attention. We created an advent calendar for the posts to introduce the crew in the following way.
AimVisia also took care of the typography visuals in the film and designed the titles and credits for the feature.
What do they say?
“It's been an absolute pleasre working with AimVisia. We know we can rely on the work being delivered precisely.”