Icons were a great way to showcase Justboom items. The aim was to simplify and describe their complex products. This was especially useful for the 'contents' section in the packaging design.
Justboom is a sub-brand, thus the design had to connect back to the parent brand and its other sub-brands, such as . At the same time, it had to be distinguished enough to represent Justboom at a glance. This was achieved through the colour composition.